3 Copywriter

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Information Structures

Access in Digital Disarray Within the understanding of how information structures form, the way that they can be organized, and why they develop differently based on a user’s needs there is significant importance. Learning why controlled elements might restrict both physical and digital information structures, and what that means for the person searching for information[...]
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Social Media Case Study: Nike’s Dream Big

This project comprised of strategically choosing a social media campaign, in this case, Nike’s Dream Big with Colin Kaepernick. Methods included research and evaluating how social causes drive a social media campaign. After completing research on Nike’s social media presence across multiple platforms, metrics were recorded and evaluated include followers gained, organic hits, surveying influencers[...]
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