Social Media Specialist Archives ⋆ Shana Penta Portfolio

R/T Industries

The working position at RT Enterprises grew from a wholesale rep to a webmaster for the brand. Shana was the assistant for managing multiple websites, www.flagandsignusa.com, www.neoplexonline.com, chalkboard-usa.com. rtboxes.com, and speakerboxesusa.com. This work included performing keyword research and analysis, implementing metadata, schema, and curating custom graphics. Shana was in charge of adding new products to[...]

NutriGardens

My position for NutriGardens consisted of conducting UX/UI testing and analysis for a website transition from WordPress to Shopify. Based on research findings I then developed and implemented a brand strengthening and SEO strategy. I was responsible for SEO copywriting for product web pages, built up new web pages, and curated a magazine writeup. I[...]

Professional Certifications

The following are a list of certifications I have earned, where I received them from and when they were issued. Hootsuite Social Marketing Professional | 2019 Google Advanced Analytics | 2020 Google Campaign Manager Certification | 2020 Google Creative Certification | 2020 Google Display & Video 360 Certification | 2020 Google Search Ads 360 Certification[...]

Parks for Clark | A Digital Reimagining

The Parks for Clark project placed a focus on developing & strengthening the brand identity for the Parks Foundation of Clark County. The goal was to grow their social media presence on all channels through event promotion with a focus on fostering connections within the community. Deliverables for this project include- UX/UI testing and recommendations,[...]

Clark County Historical Museum Usability Guide

This project consisted of a thorough analysis of the Clark County Historical Museum’s social media presence. Key components for the analysis included campaign analysis, SWOT analysis, the creation of detailed buyer personas, and SEO recommendations. Responsibilities included leading a team of five for this project. In addition, I was also in charge of the copywriting[...]

Parks Foundation of Clark County UX|UI Development

My position for this project was the social media manager & copywriter. In this project, we provided research and analysis of the Parks Foundation of Clark County’s social media status and developed usability guidelines for improving their brand identity. Responsibilities included leading, and working with a team of five specialists, in analyzing the current social[...]

Instagram Connections: Radio Behind the Scenes

This project consisted of selecting a peer-reviewed journal regarding semiotics and social media. The focus was to rewrite my analysis in a concise manner appropriate for the web. It has been published on Dr. Rabby’s blog NotNotCommunicating. Read the published article here: NotNotCommunicating

Social Media Case Study: Nike’s Dream Big

This project comprised of strategically choosing a social media campaign, in this case, Nike’s Dream Big with Colin Kaepernick. Methods included research and evaluating how social causes drive a social media campaign. After completing research on Nike’s social media presence across multiple platforms, metrics were recorded and evaluated include followers gained, organic hits, surveying influencers[...]

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