This project comprised of strategically choosing a social media campaign, in this case, Nike’s Dream Big with Colin Kaepernick. Methods included research and evaluating how social causes drive a social media campaign.

After completing research on Nike’s social media presence across multiple platforms, metrics were recorded and evaluated include followers gained, organic hits, surveying influencers who promoted the campaign, and changes in stock values.  

After collecting specific data and analyzing metrics from the campaign, I created concise copy and easy to read visual media to represent this complex data.

Read the case study in full here: