This project consisted of a thorough analysis of the Clark County Historical Museum’s social media presence. Key components for the analysis included campaign analysis, SWOT analysis, the creation of detailed buyer personas, and SEO recommendations.

Responsibilities included leading a team of five for this project. In addition, I was also in charge of the copywriting for the final document.

Challenges included building out a thorough analysis in a very short time frame. The time constraints were met with strategic planning, ensuring all goals were met with efficiency.

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