Parks for Clark | A Digital Reimagining
The Parks for Clark project placed a focus on developing & strengthening the brand identity for the Parks Foundation of Clark County. The goal was to grow their social media presence on all channels through event promotion with a focus on fostering connections within the community.
Deliverables for this project include- UX/UI testing and recommendations, SEO analysis and keyword strategy, a full content calendar, social media posts, content curation, a social media best practices and policies, a guide on how to maintain social media presence, and SEO copywriting for their new website. In addition, the infographic feature are my own visual design.
The biggest challenge for this project was navigating promotions and social media during a global pandemic. Constant changes in the community forced the team to continuously refocus the campaign efforts. In light of all required changes excellent communication both written and verbally, and fluidity to navigate the campaign was crucial.
- Client:Parks Foundation of Clark County
- Date:December 2019 - May 2020
- Tags:SEO, Copywriting, Usability Testing
- Project Type:Freelance