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Social Resharing, What You Need to Know.

Custom graphic created by Shana Penta demonstrating social resharing on cellular devices

Resharing content across social channels is common, but is it legal for a business? The easiest way to get explicit permission is to comment a thank you to the person who shared, and then ask for permission to reshare.

When someone post or reshares content to your social account, by tagging you or using your hashtag, this is often considered implied consent. Implied consent is acceptable, but a rather grey area.

If you run a sale or promotion, feature reshared social content, and earn revenue, you could be in some trouble.

It is always considered best practice to incorporate guidelines into your social media policy for:

  • sharing
  • resharing
  • tagging
  • use of hashtags

A fantastic app for easy resharing on Instagram is the Repost for the Instagram app (available for Android and iOS). Facebook and Twitter are very easy to reshare, using the camera icon and placing the handle after is a popular way to give credit.

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